Beta-Carotene is a natural colorant widely used in the food industry. It is a red-orange pigment found in various fruits and vegetables. Beta-Carotene is commonly used to enhance the color of food products, such as beverages, dairy products, confectionery, and baked goods. It is a safe and effective alternative to synthetic colorants, providing an appealing orange hue. Beta-Carotene is also a precursor of vitamin A and possesses antioxidant properties, making it a popular choice for fortifying food products with additional nutritional value.