Beta-Carotene provides natural orange-yellow color and antioxidant benefits in beverages, bakery, and confectionery products. This red-orange pigment found in fruits and vegetables enhances food color as safe alternative to synthetic colorants. As vitamin A precursor with antioxidant properties, beta-carotene serves dual purposes—providing appealing orange hue while fortifying products with additional nutritional value in beverages, dairy, confectionery, and baked goods. Industry Applications: Beverage fortification, margarine coloring, cheese coloring, nutritional supplement production, and bakery enhancement.