Food colorants enhance visual appeal in beverages, bakery, confectionery, and dairy products while maintaining stability and safety. These additives improve product appearance, making foods more attractive and appetizing to consumers while signaling flavor expectations. Colorants can be natural (like beta-carotene and caramel) or synthetic compounds. Both types create vibrant, appealing colors that enhance product marketability and consumer acceptance across various food applications. Industry Applications: Beverage coloring, confectionery production, bakery decoration, dairy product enhancement, and processed food manufacturing.