Synthetic colors are artificial colorants that are widely used in the food industry to enhance the visual appeal of various food products. These colors are chemically synthesized and provide a wide range of vibrant colors, including red, yellow, green, and blue. Synthetic colors are commonly used in beverages, confectionery, baked goods, and processed foods. They provide consistent and intense coloration, allowing manufacturers to create visually appealing products. Synthetic colors undergo rigorous safety assessments and comply with regulatory guidelines to ensure their safe use in food applications.